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Gozo's Ice Cream | Brand Identity
Project type
Brand Identity
Date
November 2023
Previously known as Howdy's, this ice cream shop is a special place. Not only does it make great treats, it also employs people with intellectual and developmental disabilities (IDD) to serve them.
With plans to go national, they were ready for a brand refresh, one that touched on the happiness behind the brand and its El Paso, TX, roots.
Enter Gozo's. "Gozo" simply means "joy" in Spanish, and it's the perfect expression for everything this brand represents: happiness, wonder, and beauty in the ice cream it serves and the people who make it. We paired it with a brand expression that feels organic and fun, with nods to ice cream cones and party hats tucked inside.
I led the verbal and visual creative exploration for a new name, tagline, manifesto, and visual identity.
The brand recently launched a new website (independent from my work), which you can see at www.gozos.com.