Packsize creates these cool machines that make customized shipping boxes on demand to fit any object. In doing so, they cut down on materials and waste. They call this rightsizing.

To explain the virtues of rightsizing, I concepted and wrote a video series that stars someone on the other end of the spectrum: a wrongsizer, someone who uses a paint brush for her make-up or a tries to skip a stone with a boulder. It's someone that only Packsize can save.

This series was nominated for a 2024 Shorty Award and was a big success in terms of recognition and viewership for Packsize.