B2B websites. Sounds vanilla, right? Boring? That’s the problem.

Our client’s tech helped to breathe life into run-of-the-mill B2B websites. So we took an equally unconventional approach for an IBM awareness video: poetry.

This script taps into the beats and imagery of performance poetry to pair with colorful back projection and the delivery of slam poet and TED regular Rives—all to convince the viewer that the B doesn’t have to stand for boring.