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IBM | Life in the Cloud
Project Type
Photography
Role
Creative director
It’s hard to explain how cool IBM’s WebSphere v9 is.
Okay, fine. We’ll give it a try.
This “Life in the Cloud” campaign consisted of fun, snackable social videos along with static ads, each of which describes a specific benefit of the technology.
This campaign helped the WebSphere team to drum up excitement for their latest release and provided a voice for the product itself.
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