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IBM | Web Forms, Lighten Up

Project type



Creative director, writer, director

Webforms need to lighten up. IBM Forms Experience Builder helps by making the process easy. And fun. And also simple.

So, we created a campaign to cover all three, using fun quick-hit narratives and minimal set design to express the ease and simplicity of the solution.

These videos, along with static social media ads, breathed some comedic life into a product that was intended to make its users a little more lighthearted.

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