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Ping Identity | The Chief Identity Champion

Project Type

Campaign concept, video


April 2023


Creative director, writer

Ping Identity was looking to generate awareness, differentiate themselves in the identity security market, and enact their tagline of “We champion your identity.” So we came up with a brand character called The Chief Identity Champion, a fictional member of Ping’s executive team whose only mission is the show the identity love. He’s a velvet hammer—strong and secure with a soft heart—who’ll do anything to make digital experiences better with identity security.

This campaign included :15, :30 and :60 spots along with social media ads, digital ads, and page takeovers.

To date, the video series has garnered 1.8M+ total views, multiple awards, and has succeeded in separating Ping Identity from its biggest competition.

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