Ping Identity was looking to generate awareness, differentiate themselves in the identity security market, and enact their tagline of “We champion your identity.” So we came up with a brand character called The Chief Identity Champion, a fictional member of Ping’s executive team whose only mission is the show the identity love. He’s a velvet hammer—strong and secure with a soft heart—who’ll do anything to make digital experiences better with identity security.

This campaign included :15, :30 and :60 spots along with social media ads, digital ads, and page takeovers.

To date, the video series has garnered 1.8M+ total views, multiple awards, and has succeeded in separating Ping Identity from its biggest competition.